Jason Fried of 37 signals opens the conference speeches and drove the ‘its time for paid users’ philosophy home. This speech set the tone for the day and the rest as we say is history. For truly, the demo of 280Atlas was one of those moments. The importance of developing it is perhaps most well spent on me. As a designer, I prefer to stay away from too much coding. I would rather showcase my ideas without taking too big a leap outside my comfort zone.
About the photograph: Jason Fried (37 signals) delivers his talk for FOWA at Adrienne Arsht Convention Center in Miami. I loved this hall. It was modern yet simply elegant and I’m sure is an extremely beautiful opera experience.